Even with the economy cooling, “Green” products remain — well — if not hot, still very warm.

In a report released in February ‘09, market research firm Mintel predicts 19% growth for eco-friendly products through 2013, even though the current economic downturn is expected to negatively impact sales through this year.

But “Green” can mean a lot of different things to different people. And that produces some understandable confusion for consumers as to what is truly “Green” and what is instead “Greenwashed”.

[Greenwashing is when companies over-hype the positive environmental impact of their products or policies. Tsk-tsk.]

Each and every day we review green deals and giveaways before posting them online to ensure the products being promoted are indeed eco-friendly. Some are easy to assess, like a sweepstakes for a Prius. But many times, the green aspect of a product is not as clear-cut as it is for a hybrid car.

To help us determine what’s green and what’s not, we looked to criteria established by trusted non-profits, such as Green America, the Natural Resources Defense Council and Consumer Reports, and compiled the following rules-of-thumb:

1) Above all, use common sense. Ask yourself …

• Is the product friendly to the planet?
• Does it help save energy on the road and at home; conserve water; support organic and sustainable farming?
• Is it nontoxic, recycled, cruelty-free and/or fair-trade?

2) Look for Certifications/Associations

Is the product certified or does the manufacturer have a membership association? Here is just a small sample of the many, many green certifications and associations out there. Consumer Reports “Greener Choices” website has a terrific Eco-label section which can help you sift through the meaning and relative significance of various labels.

• Household Products — Green Seal; Certified Biodegradable
• Cosmetics — Leaping Bunny; Campaign for Safe Cosmetics Signatory
• Food — Organic Certification; Marine Stewardship Council; Certified Humane Raised and Handled
• Wood — Forest Stewardship Council
• Green Business Practices — Green America Approved

3) Read the Ingredient List

If a company or product doesn’t have certification/membership affiliations, is there some way for consumers to evaluate their green claim? For example, products that claim to be natural should include a complete ingredient list.

4) Is the Product Fair Trade Certified?

Fair trade certification ensures not only that the producer of a good is paid a fair price but also that social and environmental standards are met during production of that good. Many companies may claim their products are fair trade, but you should double check to see whether the product has actual certification from a fair trade labeling organization. In the U.S., that organization is TransFair USA (though at this time, they only certify agricultural products, like coffee and tea.)

5) Is the Product Vegan or Vegetarian?

According to a report by U.N. climate experts, animal production is responsible for 18 per cent of all greenhouse emissions, most of it emitted in the form of methane from belching cattle. Yes, that’s right — gassy cows. So shifting your purchases to vegetarian or vegan products — not only food, but items such as shoes and beauty products — can mean fewer burping Bessies and less harm to the environment.

Shoppers looking to go green are welcome to use these rules of thumb as a starting point when trying to evaluate the “greenness” of product. But in order to become true green consumers, there is no substitute for first-hand knowledge. We highly encourage shoppers to become as educated as possible on what is and isn’t considered green these days, and how they can evaluate green claims. Be forewarned — trying to decipher what’s green is not a perfect science, but the non-profits mentioned above are excellent places to start your coursework. Good luck!

Report Links:

Mintel Finds Fewer Americans Interested in Going “Green” During Recession (Feb 09)
Livestock a major threat to environment (Nov 06)

It is no new scientific fact that there is a slow steady increase of temperature; we’ve been studying and recording changes for a few decades. For some reason people are only now starting to take notice of how desperate the situation is.

Due to the increased temperature, sea levels are on the rise. It now is easier for boats full of scientists to access the Northwest Passage for research due to the polar icecaps melting . Areas that were once almost unreachable are now becoming navigational and the search for precious gems, gold, and oil is on! There is no end to mans greed.It makes sense that when the sea levels rise the ground surfaces slowly disappear. We will lose our agriculture farmlands. There may not be enough food needed to sustain ourselves, let alone other countries that we already support. Many farmers will lose their farms and their lifestyle.

Should sea levels on the rise be a worry about freshwater? Our drinking water is not a luxury it is a necessity and is as important for people, plants, and animals. The possible damage to freshwater due to rising sea levels should be a major worry to all of us.

For hundreds of years polar bears have been the king of the Arctic ice and roamed over vast areas of icy tundra. But with the icecaps melting away, and the distance between ice flows becoming greater, many polar bears have drowned from exhaustion before reaching shore. It also makes hunting their primary source of food, the seal, more difficult. Dying of hunger is now a probable fate for many of them.

The total extinction of many of the world’s beloved land animals may be just around the bend due to rising sea levels.

We send our children to school every day and ask them to learn. They are, after all, the future of our world; and so we ask them to learn about right and wrong, learn about the world, and learn how to take care of each other. But do we want them to learn how to take care of the world, too?

That is what LEED Green Building schools in Houston and around the nation are doing. They are teaching the children, through example, what it means truly to earn an A for awareness of the environment’s needs. They stand for the future of America as a benchmark of creation care.

LEED Green Building schools are K-12 schools that are tailor-made to produce an environment safe and healthy for children, comfortable for teachers, cost-effective for the taxpayers, and easy on the environment. By addressing the uniqueness of school spaces and children’s health issues, LEED for Schools provides a unique, comprehensive tool for schools that wish to build green with measurable results. The rating system addresses issues such as classroom acoustics, daylight and views, mold prevention, and environmental site assessment.

In addition, Green schools cost less to operate, freeing up resources to truly improve students’ education. Their carefully planned acoustics and abundant daylight make it easier and more comfortable for students to learn. Their clean indoor air cuts down sick days and gives our children a head start for a healthy, prosperous future. And their innovative design provides a wealth of hands-on learning opportunities.

No longer must they learn through books about environmental safety and/or green projects around the world. Instead, they can learn hands-on at school – through observation and through practice.

Houston has taken the lead around the nation in building green schools. The Houston chapter is dedicated to showing school district leaders how the LEED FOR SCHOOLS process can benefit them. Other leading organizations in the area are also committed. Earlier this year, the Houston-Galveston Area Council joined with the Houston chapter to produce a year-long symposia to educate the public and educators about the facts and costs for LEED FOR SCHOOLS.

They ideally will have all their schools “Go Green” over the course of the next 10 years.

Other cities are following their lead. Salt Lake City, Grand Rapids and Seattle are all among the top cities with at least three green schools. And more are being built monthly. Both students and parents, teachers and administrators see the need and the benefits for green schools, and are lobbying for all school to change their ways.

For students and teachers, green schools mean reduced incidence of asthma, decreased absenteeism, improved academic performance and increased teacher satisfaction. For parents, green schools offer the confidence that comes with knowing their children spend their days in an environment that is both healthy and conducive to learning.

Green Schools get more than an E for effort. They are the bright and healthy future for our children.

Antarctic Peninsula has been experiencing warming trends for over 40 years with an increase of 2-3 C, thus correlating with lower sea ice conditions in the Amundsen Sea and Bellinghausen Sea. Warming temperatures around the Antarctic Peninsula is changing the dynamics of the ecosystem. The rise in atmospheric temperature is causing increasing in melting of freshwater glaciers and ice shelves. Fresh water emerging into the sea counteracts the salinity within a regional area. Changes identified are;

• Decrease in sea water salinity up to 60 miles offshore
• Lower sea ice
• Decreased krill population
• Increased salp (open ocean tunicate that is reminiscent of a jelly-fish) population
• Increase in cryptophytes (single cell phytoplankton algae)
• Decrease in diatom phytoplankton
• Increase in carbon sequestering in deep ocean sinks
• Decrease in carbon availability in the food chain

The Antarctic Krill (Euphausia superba), a small shrimp like crustacean is the most important zooplankton species associated with the sea ice and plays a crucial role in the Antarctic food web. On a regional basis the amount of krill appear to be declining in the southern ocean. There are definitely lower trends in krill population during lower sea ice years around Antarctica. Part of the rational for the population decline is that ice algae rely on the sea ice for protection and growth. The krill need the sea ice in order to feed on the algae and phytoplankton.

Krill occur in groups or large swarms. They are less than 3 inches in size and feed primarily on phytoplankton and sea ice algae. Krill filter diatom phytoplankton out of the water column and scrape algae from the sea ice. Apart from frequenting the sea ice to feed, krill in particular juveniles, seek protection from predators in the many nooks and crannies formed by the deformed sea ice floes. Krill is the staple food of many fish, birds and mammals in the Southern Ocean. The biomass of Antarctic krill is considered to be larger than that of the earth’s human population.

Sea- ice algae utilizes atmospheric carbon dioxide for its energy source, the same as plants do on land. Krill diet of the sea-ice algae and phytoplankton is essential for converting the carbon for use in higher animals such as fish, birds, and whales. This carbon conversion is a very critical role in predatory nutrition. Additionally krill do eliminate some of the silica from the diatom shells and carbon in sticky balls that sinks nearly two miles into the deep ocean. These cold, deep waters are able to contain carbon dioxide and prevent the gas from rising to the surface, thus immobilizing carbon that is not passed into the food chain.

In recent years there have been increases in algae phytoplankton called cryptophytes. Mark Moline, California Polytechnic State University, states that the cryptophyte population correlates with warmer temperatures and lower salinity waters that are produced by the melting of the freshwater glacier. Cryptophytes measure around 2 mm, while other plankton in the Antarctic waters are much larger and measure 15 to 270 mm. Along with the increase in cryptophyte population an increase in salp, a pelagic tunicate, population has also occurred. There are differences between salps and krill. Salps feeding efficiency is capable of grazing on smaller food sources less than 4mm, whereas, the Antarctic Krill efficiency declines on any food less than 20 mm. The salps compete with krill for the phytoplankton and thus decrease the krill population. Additionally the salps feed on krill larvae, which also cause a decline in krill numbers.

The warming trend in the Antarctic Peninsula is showing a pattern of increasing cryptophytes over other phytoplankton and the increase in the salp. This influence is due to the low sea ice and the lowering of the salinity in the seawater. Salps and cryptophytes do better in the lower salinity, while the krill and other plankton are unable to tolerate the increased freshwater regime from the glacier ice melts. This selectivity gives preference to the salps as the dominant species while decreasing krill abundance. During lower sea ice seasons the density of krill declines while the salp population increases.

Carbon sequestering into the deep ocean from the algae and phytoplankton occur by both the salp and krill. Both species eliminate the atmospheric carbon received from the primary producing algae by producing fecal pellets by the salps and sticky balls by the krill, thereby, reducing the amount of carbon dioxide in the atmosphere. The salps though sequester more carbon into the cold deep ocean than the krill. However, the krill provides the most efficient pathway for carbon transfer up into the food chain. The cryptophyte dominated waters are less efficient in the food chain due to increased feeding by salps and the difficulty of the krill to utilize the cryptophytes as a food source. Migration patterns by penguins are changing, in part due to the changing krill population. Krill is a mainstay diet for penguins, and if the krill population changes, many other ecological changes occur with it.